Consumer Buying Behaviour at Buying

Consumer Buying Behaviour. Buyers level of involvement determines why he/she is motivated to seek information about a certain products and brands but virtually ignores others. There are four type of consumer buying behavior:

To analyze consumer behavior, people are using concepts and ideas from various fields such as psychology, economics, biology, and chemistry. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. The amount of risk involved in a purchase also determines the buying behavior.

Consumer Behavior and Purchase Decisions

Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Consumer behavior is influenced by the buyer's characteristics and by the buyer's decision process. Consumer buying behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline.